Course Feature
QF Level 4 Accredited
We are currently the only course accredited with QF Level 4 standard¹ in the industry.
CEF Recognition
We are the first institution offering course with CEF recognition in the Digital Marketing industry.
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Credit Card Interest-free Installment
PCPDM is currently registered under the RTTP Scheme.
International Qualifications
We are the Accredited Partner of the Digital Marketing Institute (DMI), graduates of PCPDM are eligible to opt-in for the CDMP² examination.
Market Skills
We equip you with digital
marketing skills that you need in the market especially for SEM and Social media advertising, the two major advertising medium currently in the market.
Job Referral
We offer Intakes on a regular basis and completed in 33 hours only!
Small-scaled Teaching
We believe small-class teaching provide students with a better learning environment by giving more interaction between students and lecturer.
Flexible make-up classes
We offer free make-up classes³ if students fail to attend the classes.
4As Lecturers
We believe sharing practical experience is vital to our students in getting themselves ready to the market challenges.
¹ QF Level 4 standard is equivalent to Associate Degree and Higher Diploma. ² Certified Digital Marketing Professional (CDMP) is a qualification issued by the international institute “Digital Marketing Institute” DMI. It is well-recognized globally & over 50,000 digital marketers acquired the qualification ³ 3 make-up classes are allowed for each student
Latest Course Date
| Latest Course Date | Time | Address | Fee | |
|---|---|---|---|---|
| [Intake 55] Professional Certificate in Practical Digital Marketing 2023-04-20 to 2023-05-31 |
Every Tuesday : 19:00 - 22:00 Thursday : 19:00 - 22:00 |
Flat 1201, 12/F, Fortress Tower, 250 King’s Road, North Point, Hong Kong | HK$13,800 (After CEF subsidized, minimum $3,020) | |
| [Intake 56] Professional Certificate in Practical Digital Marketing 2023-06-01 to 2023-07-12 |
Every Tuesday : 19:00 - 22:00 Thursday : 19:00 - 22:00 |
Flat 1201, 12/F, Fortress Tower, 250 King’s Road, North Point, Hong Kong | HK$13,800 (After CEF subsidized, minimum $3,020) |
After finishing the course, you are able to:
- Establish quality Google search campaign with the use of various Google Ads functions
- Acquire the secret tips in constructing Facebook and Instagram ads campaign
- Understand and perform Re-Targeting strategy with the Facebook Pixel
- Understand the mechanism of Programmatic advertising
- Analyze website traffic critically with the application of Google Analytics (GA)
- Obtain basic understanding in Search Engine Optimization (SEO) techniques with the use of Google Search Console and other SEO tools in the market.
This course is suitable for:
the owner of small and medium enterprises (SMEs)
Startups
Management
Digital Marketer
People who are willing to enter into /switch from other industry to the digital marketing industry
People who need to manage social media
People who are willing to enhance the practical experience within a short period of time.
Graduates who are willing to have higher chances of getting an interview
People who are planning to be freelancers in the digital marketing industy
People who are willing to get out of the traditional sales models
Sales / Insurance agents/ Real estate broker
Public Relations(PR)/Event planners
Years of work experience
1
Lesson 1: Digital Marketing, eCommerce, Email marketing
Getting to know the newest trend of digital marketing and digital marketing channels that are commonly applied in business models. Getting to know more about Email Marketing system, and how to write effective email subjects and contents.
6
Lesson 6: Practical Application of Facebook Marketing
Learning how to set marketing strategies, understanding the advertisement regulations and limitations of Facebook and Instagram. Applying how to search target audience precisely on Facebook & Instagram and the key tips of advertisement settings.
2
Lesson 2: Website Development, eCommerce
Acquire the basic knowledge of domain name registration, web hosting and website structure, the interrelationships between the website and digital marketing, including strategies of website content design, important notes of landing pages designs, etc.
7
Lesson 7: Practical Application of Facebook Marketing (II)
Learning about re-targeting marketing on Facebook & Instagram via Facebook Pixel, mastering the back-end application of Facebook & Instagram, and understanding the Facebook promotion strategies.
3
Lesson 3: Online shopping, online payment
Getting to know online shopping market in Hong Kong, O2O marketing models and common online payment methods, also referring and studying the successful cases of online shopping.
8
Lesson 8: Content Marketing, Big Data, Youtube Promotion
Sharing about content marketing trends and the successful cases, understanding the integrated effects of Content Marketing, Search Engine Optimization(SEO) and Social Media Promotion. Getting to know the knowledge of big data analysis & application, also the features of Youtube promotion.
4
Lesson 4: Search Engine Optimization(SEO), Search Engine Marketing(SEM)
Getting to know more about the difference between SEO and SEM (Google, Yahoo) and the key jargon. Learning how to apply keywords suggestion tools and the standard of Advertisement Quality Score, also the relevance of Advertisement Quality Score, Advertisement Pricing and Advertisement ranking.
9
Lesson 9: Display Ads, Mobile Marketing
Learning how to display Ads on high-traffic websites/Mobile apps, understanding their advertisement format, platform and limitations. Also will learn more about mobile marketing advertisement network ,format and how to find target audience precisely and analyze advertisement performance.
5
Lesson 5: Practical Application of SEM
Google Account setup and practical operation: managing bids, choosing keywords, drafting advertisement, also learning how to increase advertising quality score and lower the bids, back-end data analysis.
10
Lesson 10: Practical Application of Google Analytics(GA)
Getting to know how to use the website data analysis to restructure online marketing strategy, including the best way to analyse websites, and installing Google Analytics(GA), etc.
Completed the Course and obtain the certificate
After completing the course, students can obtain the certificate issued by Ad-linkage, to certificate professional qualification.
This equals to government-recognized Qualification Framework, QF Level 4 Standard.
*Students need to fulfill the specific requirements (including attendance and scores) to be qualified.
Our Lecturers
Mr. Horace Lui
Bachelor of Economics, University of Leicester, UK
Horace Lui is a young, energetic, innovative tutor. He has also obtained the professional qualification as a Google Partner and Google Educator. Horace Lui has over 5-year experience of Digital Marketing, is a knowledgeable, experienced digital marketing expert. He is also a Business Development Director in a well-known digital marketing company. He specializes in the practical application of Digital Marketing, e.g. Google AdWords, Google Analytics, Facebook Marketing, Instagram Marketing, Google Display Network(GDN), etc. He also closely worked with renowned corporations like Esprit, Eco Ring, The Groom Shoes Repair & Polish Limited.
Undoubtedly, Horace Lui is an excellent tutor, who is humorous and is able to explain complicated theories in an understandable way. During the lesson, he always interacts with students and teaches according to the ability of the students. With lively examples to inspire students to think, also through practice application, helping students to apply digital marketing knowledge precisely.
Mr. Jason Liu
Master of Business, University of Warwick, U.K & Bachelor of Media and Communication, University of Leicester, U.K.
Jason Liu has been working in the digital marketing field since he graduated. Currently, he is the Senior Performance Manager in one of the 4As company. He has 8 years of experience in an agency firm, closely worked with different scales of companies and they are in different industries. After exploring different marketing plans in different areas, he has also established his own philosophy of marketing strategy for different industries.
Jason not just specializes in the marketing skills of different platforms, but also the application of Google Analytics and other related platforms. His perfect analyzing skills make “the devils in the details” has nowhere to escape, always able to help his clients to find out the key to improve marketing effectiveness. In this course, Jason has selected some of the frequently appeared questions which his clients and his subordinates faced, directly points out the key point of the problem, and provides the solutions. I believe you will benefit a lot from this course!
Ms. Twinkle Chan
Master of Business, University of Warwick, U.K & Bachelor of Media and Communication, University of Leicester, U.K.
Ms. Twinkle Chan obtained the qualification as a Master of Business from the University of Warwick and a Bachelor of Media and Communication from the University of Leicester in the UK. Since graduation, she has already worked in 4As company, doing digital marketing for numerous international famous brands. Her eye-catching performance made her be promoted as the team manager in a short period of time, leading the new marketer to pursue excellence.
Also, Twinkle Chan has obtained a few Google Ads certificates. She also has a lot of practical experience and professional knowledge. During the lesson, Twinkle is very interactive and interesting. She selected some common functions and the skills that a marketer must have in the course, which helps students to know the key points of promoting on different platforms step by step.