“Professional Certificate in Practical Digital Marketing”
- PCPDM is one of the most comprehensive and up-to-date digital marketing courses available in HK. It covers the major digital marketing knowledge & techniques
- It is practical-oriented. The lecturers will pass-on their precious experience in digital marketing, essential DM skills in workplace & demonstrate typical business cases in real life to students
- It is the “first and only” digital marketing course that operated by digital marketing solution provider & accredited at QF Level 4
- It is funded by the “Continuing Education Fund” (CEF). Eligible applicants could reimburse for claiming tuition fee from OCEF. Eligible applicants who apply for CEF for the first time, could get reimbursed up to HK$ 10,780
- Up to 3 make-up classes could be arranged. As long as the participant notifies the institute in advance
“Professional Certificate in Practical Performance Marketing for E-commerce”
- PCPME is one of the most comprehensive and up-to-date performance marketing courses available in HK. It covers the major E-commerce knowledge & techniques
- It is practical-oriented. The lecturers will pass-on their precious experience in performance marketing, essential E-commerce skills in workplace & demonstrate typical business cases in real life to students
- It is funded by the “Re-industrialization and Technology Training Programme” (RTTP). Eligible applicants could reimburse for claiming tuition fee from Innovation and Technology Fund. Eligible applicants could get reimbursed up to HK$ 12,000
- Up to 3 make-up classes could be arranged. If the participant notifies the institute in advance
“Certificate in Cross-Border E-commerce”
- This course is a complete guide to popular e-commerce platforms and marketing strategies. In addition, you might know some laws & regulations to smoothen your process in selling online
- The lecturers will pass-on their precious experience of real-life business cases to students. From the showcases, you would learn to pay attention to the right places when creating a business account, doing sales, logistics and etc. for your e-shop. In the end, students will be able to run an e-shop on his/her own
- The course is funded by the CEF. The eligible applicant could reimburse up to 60-80% tuition fees from Government (Depends on whether the applicant has applied for CEF before). The maximum level of financial assistance under CEF is HK$ 20,000. Up to 3 make-up classes could be arranged as long as the participant notifies the institute in advance
“Advanced course in Google Analytics (E-Commerce)”
- The course is conducted by expertise work in 4As. You would learn to analyze the e-commerce performance of your website, understand its strength & weakness, diagnose traffics & marketing campaign effectiveness, enhance user experience
- We share various real-life business cases with students to demonstrate how a digital marketer study visitors’ purchasing behavior to target the most valuable consumers
“Professional Certificate in Practical Digital Marketing”
The course consist of 10 session of 3 hours lecturing together with a 3 hours written examination session
“Professional Certificate in Practical Performance Marketing for E-commerce”
The course consists of 8 session of 3 hours lecturing hours
“Certificate in Cross-Border E-commerce”
The course consists of 9 sessions of 3-hours lecturing together with a 3 hours assessment section.
Assessment section included group presentation & a 1-hour multiple choices examination.
“Advanced course in Google Analytics (E-Commerce)”
The course is a one-day course in 6-hours
The course will be conducted in various forms including lecturing, group discussion, classwork, hands-on experience, etc. It allows more interaction among the class to facilitate learning effectiveness.
Besides, 5 out of 10 classes are practical sessions. Lecturer will demonstrate every step and everything you need to know about placing advertisement & campaign analysis thoroughly so that you could follow.
Certainly! They all have ample experience in teaching. Also, we only appoint instructors who have satisfactory performance in teaching demonstration / being a guest speaker in our DM workshop. Our chief lecturer even participated in different institutes’ course development and teaching. Besides, it comes to the third year of our program, our lecturers keep improving their teaching methodology so you would have a really great learning experience here.
The learning materials for this course are written in English. The medium of instruction is Cantonese.
In this course, students will access the backend interface of advertising platform to carry out practical training. It involves no complicated steps but critical thinking. The screenshots of every step are captured on lecture notes and explained step by step clearly in the class. Therefore, student who have basic knowledge of internet and willing to try will be able to master the practical marketing skills in this class.
“Professional Certificate in Practical Digital Marketing” (applicants are required to provide their academic credential for further evaluation)
- Attain FIVE Level 2 (including English Language) in HKDSE or equivalent education qualification (i.e. Diploma Yi Jin) and TWO years working experience; OR
- Attain FOUR Pass (Including English Language) in HKCEE or equivalent education qualification (i.e. Diploma Yi Jin) and TWO years working experience; OR
- Completed Secondary THREE with at least ONE year relevant working experience; OR
- Passed language proficiency test, computer proficiency test, and interview
- Passed language proficiency test, computer proficiency test, and interview
“Professional Certificate in Practical Performance Marketing for E-commerce”
- There is no entry requirement for this course. Suggested participants: Startups, owner of SMEs, online shops owner, retails owner, management grade, performance manager or people who are interested performance marketing or E-commerce.
“Certificate in Cross-Border E-commerce”
- Attain FIVE Level 2 (including English Language) in HKDSE or equivalent education qualification (i.e. Diploma Yi Jin) and TWO years working experience; OR
- Attain FOUR Pass (Including English Language) in HKCEE or equivalent education qualification (i.e. Diploma Yi Jin) and TWO years working experience; OR
- Completed Secondary THREE with at least ONE year relevant working experience; OR
- Passed language proficiency test, computer proficiency test, and interview
“Advanced course in Google Analytics (E-Commerce)”
There is no entry requirement for this course. Suggested participants: Startups, owner of SMEs, online shops owner, retails owner, management grade, or people who are interested in data analysis in digital marketing or e-commerce.
可以，但需先通過語文能力及電腦操作技巧測試，同日通過面試。
“Professional Certificate in Practical Digital Marketing”
Yes, The course consisted of two assignments & a closed-book examination. Students are required to get at least 50% marks in each assessment & at least 70% attendance to graduate.
“Professional Certificate in Practical Performance Marketing for E-commerce”
Yes, a group project & a closed-book examination. Students are required to get at least 50% marks in each assessment & at least 70% attendance to graduate.
“Certificate in Cross-Border E-commerce”
This is a one-day course. No assignment nor examination.
「進階Google Analytics (電子商務) 課程」
This is a one-day course. No assignment nor examination.
「數碼營銷實戰專業證書」、「跨境電子商務證書」
可以，學生有一次機會重做／重考
“Advanced course in Google Analytics (E-Commerce)”
This is a one-day course. No assignment nor examination.
絕對有機會的。因為：
- 您將能夠掌握數碼營銷一些實戰的技巧和知識，加上學員本身的不同背景和工作經驗，相信學員很快便可在digital marketer的崗位上獨當一面
- 本課程獲香港學術及職業資歷評審局(HKCAAVQ)認可為QF LV4，認授性較坊間課程高
- 課程已開辦3年，建立了廣闊的舊生網絡。舊生的工作表現非凡，使僱主們聘用對本課程的畢業生充滿信心，因此，持有此證書將對你的職場發展有正面幫助
Up to 3 make-up classes could be arranged. As long as the participant notifies the institute in advance