隨著香港融入大灣區的發展，資訊科技的日新月異及普及應用，營商環境、理念及處理手法都有很大的轉變。以往成功的一套現今未必有成效，很多企業面臨這些變化，必須迅速去適應，而員工的培訓更是當務之急。
本校一直以來關心僱員職業發展及個人網營電商技能提升，為了讓僱員僱主可以吸收新知識、新思維，以適應新的工作需求及職業變化，我們希望企業管理層積極為員工制訂貼身的培訓項目。由於每間企業的情況不同，未必能在一般課程中找到適合自己目標(一)網上營商(二)網上營銷(三)網上宣傳！
歡迎各地有需要的企業或團體可致電本校垂詢及約見傾研，特制合適配用的課文內容及特定行業相關教材和基礎知識。
同步歡迎各區：議員，社企機構，慈善機構，食店……來詢洽談怎為你們特制SEO及SEM訣竅指引課程。
Course Feature
QF Level 4 Accredited
We are currently the only course accredited with QF Level 4 standard¹ in the industry.
CEF Recognition
We are the first institution offering course with CEF recognition in the Digital Marketing industry.
.
RTTP Funded
PCPPME is currently registered under the RTTP scheme.
Practical Experience Sharing
We believe sharing practical experience is vital to our students in getting themselves ready to the market challenges
Practical chance
We provide the chance to student set up E-shop, design Google shopping Ads and Facebook product catalog.
Complete in 30 hours
We offer Intakes on a regular basis and completed in 30 hours only
Small-scaled Teaching
We believe small-class teaching provide students with a better learning environment by giving more interaction between students and lecturer.
Flexible make-up classes
We offer free make-up classes³ if students fail to attend the classes.
Performance skills
We equip you with performance marketing skills that you need in the market especially for E-commerce business and social media advertising, the two major advertising mediums currently in the market.
Latest Course Date
| Latest Course Date | Time | Address | Fee | |
|---|---|---|---|---|
| [Intake 5] Professional Certificate in Practical Performance Marketing for E-commerce 2023-02-06 to 2023-03-16 |
Every Monday : 19:00 - 22:00 Friday: 19:00 - 22:00 |
Flat 1201, 12/F, Fortress Tower, 250 King's Road, North Point, Hong Kong | HK$20,000 (資助後最低為$5,500) |
After finishing the course, you are able to:
- Master the technique of using application tools in E-commerce
- Increasing the performance marketing knowledge and analytic ability individually
- Formulating creative performance marketing idea
- Using application tools (including analytic software, E-shop establishment, Facebook Catalog, Google Shopping Ad, retargeting software etc.)
- 有能力靈活運用及管理各類電商及績效營銷工具
- 利用已知的資訊制訂及優化營銷策略
This course is suitable for:
the owner of small and medium enterprises (SMEs)
Startups
Management
Digital Marketer
People who are willing to enter into /switch from other industry to the digital marketing industry
People who need to manage social media
People who are willing to enhance the practical experience within a short period of time.
Graduates who are willing to have higher chances of getting an interview
People who are planning to be freelancers in the digital marketing industy
People who are willing to get out of the traditional sales models
Sales / Insurance agents/ Real estate broker
Public Relations(PR)/Event planners
1
Lesson 1: Introduction to performance marketing in E-commerce
Getting to know the newest trend of performance marketing.
6
Lesson 6: Google Shopping Ads (2)
Applying those strategies in Google Shopping Ads to boost the sales performance.
2
Lesson 2: E-shop set up and development (1)
Sharing about the E-shop benefits and successful cases of E-commerce.
7
Lesson 7: Facebook Product Catalog (1)
Getting to know Facebook Product Catalog.
3
Lesson 3: E-shop set up and development (2)
Using the open source to boost the E-shop function and design.
8
Lesson 8: Facebook Product Catalog (2)
Applying those strategies in Facebook Product Catalog to boost the sales performance.
4
Lesson 4: E-shop set up and development (3)
Shopline design and apply, practical teaching.
9
Lesson 9: Google Analytics and Tracking optimization(1)
Getting to know how to use the website data analysis to restructure online marketing strategy, including the best way to analyse websites, and installing Google Analytics(GA), etc.
5
Lesson 5: Google Shopping Ads (1)
Getting to know Google Shopping Ads.
10
Lesson 10: Google Analytics and Tracking optimization (2)
Getting to know how to use the website data analysis to restructure performance marketing strategy.
Completed the Course and obtain the certificate
After completing the course, students can obtain the certificate issued by Ad-linkage, to certificate professional qualification.
This equals to government-recognized Qualification Framework, QF Level 4 Standard.
*Students need to fulfill the specific requirements (including attendance and scores) to be qualified.
Our Lecturers
Mr. Horace Lui
Bachelor of Economics, University of Leicester, UK
Undoubtedly, Horace Lui is an excellent tutor, who is humorous and is able to explain complicated theories in an understandable way. During the lesson, he always interacts with students and teaches according to the ability of the students. With lively examples to inspire students to think, also through practice application, helping students to apply digital marketing knowledge precisely.
Horace Lui is a young, energetic, innovative tutor. He has also obtained the professional qualification as a Google Partner and Google Educator. Horace Lui has over 5-year experience of Digital Marketing, is a knowledgeable, experienced digital marketing expert. He is also a Business Development Director in a well-known digital marketing company. He specializes in the practical application of Digital Marketing, e.g. Google AdWords, Google Analytics, Facebook Marketing, Instagram Marketing, Google Display Network(GDN), etc. He also closely worked with renowned corporations like Esprit, Eco Ring, The Groom Shoes Repair & Polish Limited.
Mr. Jason Liu
Master of Business, University of Warwick, U.K & Bachelor of Media and Communication, University of Leicester, U.K.
Jason Liu has been working in the digital marketing field since he graduated. Currently, he is the Senior Performance Manager in one of the 4As company. He has 8 years of experience in an agency firm, closely worked with different scales of companies and they are in different industries. After exploring different marketing plans in different areas, he has also established his own philosophy of marketing strategy for different industries.
Jason not just specializes in the marketing skills of different platforms, but also the application of Google Analytics and other related platforms. His perfect analyzing skills make “the devils in the details” has nowhere to escape, always able to help his clients to find out the key to improve marketing effectiveness. In this course, Jason has selected some of the frequently appeared questions which his clients and his subordinates faced, directly points out the key point of the problem, and provides the solutions. I believe you will benefit a lot from this course!
Mr. Nero Lam
Bachelor of Science (Honors) in Chemical Technology, The Hong Kong Polytechnic University
Mr. Nero Lam has been working in digital marketing company in past 8 years. He has fruitful performance marketing experience and works as worked as a marketing manager in various large international companies and he is good at social media promotion.
Nero can teach practically and apply professional knowledge to the campus, making it easier for students to understand the concept of performance marketing and to give a practical chance to all the students to consolidate what they learn from the lesson.